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What is TikTok?

TikTok is a video streaming and social media app. It is also a music discovery app and video editing tool. It has taken the world by storm and is especially popular with a younger demographic. It is now also being adopted by many professionals and businesses for marketing and branding purposes. There are talks of it soon becoming a social commerce platform as well with integrated shopping features.

What was Musical.ly, and why did it change its name to TikTok?

Musical.ly was another social media app that was all about lipsincing. Kids would mouth the words to popular songs in short videos they would then share with friends. In 2017 Musical.ly was purchased by Bytedance, a chinese company that already had their own social media app called Douyin that was wildly successful in China. This is when they changed the name of Musical.ly as well as some of the features to give us TikTok, the app we are using and talking about today.

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